The capital’s Hustle & Scout market is only two days away and once again, is set to be a bustling marketplace of unique, quirky, eco friendly and local Canberra design. For regular readers of this blog, you’ll know that the ’roundabout city’ holds a special place in my heart. It was my hometown for over five years and despite its reputation for being beige and bureaucratic, its creative scene is thriving (heck the New York Times even calls it ‘hipster’). Canberra now has its own fashion week (yes you read right!) and is producing some exceptional talent, like up and coming photographer Sally-Forth.
In my eyes, the Hustle & Scout market is the ACT’s answer to Finders Keepers, but with a truly local twist! I caught up with founder Tegan McAuley to find out more about how she put her stamp on the Australian style scene.
The Hustle & Scout market is such an innovative idea- how did it all come about?
Early last year, I was feeling an urge to do something with my life that was both creative and bigger than myself. One night, my husband Simon showed me a video featuring the wise words of philosopher Alan Watts, who asks the question, ‘what would you do if money were no object?’ That night, we talked about the things we loved. For Simon it was cricket and coaching and for me, it was all things design and fashion. That week, Simon launched a cricket coaching business and I decided to found a new fashion design market!
Hustle & Scout didn’t just come about from Alan Watts’ motivational clip, it was also born out of months of observing Canberra’s design scene grow and flourish. I came to realise, particularly after attending the inaugural Fashfest 2013, that Canberra was home to a very talented network of fashion designers whose collections I had never had the privilege of seeing up-close. And so, I decided my fashion market would create a space where people could meet these designers, feel, try and buy their innovative pieces and have a fun night out at the same time!
For me, it was important to form a point of distinction from other markets, and this had to be rooted in the way it made people feel. So, I worked to curate an event with atmosphere that provides people with an experience. The market not only showcases Australian designers but also local live music, roaming models, food and cocktails and other exciting things like fashion photoshoots and parades.
Why do you think it’s so important to support local, homegrown and ethical design through a market like this one?
Today, our shopping malls are full of chain stores selling cheap, ‘fast’ fashion with little transparency into how garments are produced. It’s becoming more and more difficult to buy handmade, one-of-a-kind and sustainable fashion pieces in these retail environments – this is why markets play such an important role in our communities.
Markets represent an important means through which people can come together to speak to designers and makers face-to-face and learn about how a garment was made and the inspiration behind the design. For me, supporting local, homegrown design through a market event is also an extremely important step toward strengthening both our communities and Australia’s fashion industry at large. It may only be a small step, but if we can create more demand for Australian and ethically-made items, hopefully we will see less Australian designers forced to pack-up shop due to the fast-paced pressures of the international fashion industry.
Many people don’t realise that the Canberra style scene is truly on the rise. What do you think makes it such a creative city?
There is definitely a movement happening across Canberra at the moment. As the city expands, so does it’s creative population. Unlike some major cities, Canberra has a wonderful, tight-knit sense of community, which has encouraged people like myself to innovate and collaborate with other creatives. Since starting Hustle & Scout, I’ve been overwhelmed by the number of people who have jumped on board to support the event and get involved in any way they can. Other events such as Fashfest, have really helped to put Canberra’s fashion scene on the map in recent years.
Your next market is coming up in just a few days- what can we expect from it? Any labels you are particularly looking forward to seeing?
The 5 July winter market will be the largest market to date! It will feature 42 fashion stalls, three local live music acts, roaming models by April’s Caravan and $10 apple cider cocktails by Palace Electric. New pop-up street food market The Forage, will also showcase lots of Canberra’s finest cafes, restaurants and mobile vendors.
New labels I am excited to see include womenswear labels Eva Cassis, Fabboo and Audrey Blue, which all produce beautiful, modern pieces using natural fabrics and sustainable materials. I am also very excited to see some of our new jewellery labels, including Paul Krix and Sarah Bourke.
The thing I am most excited about for this market is our collaboration with Vinnie’s 2014 Winter Appeal. At our upcoming market, the Vinnie’s Night Patrol Van and its volunteers will be taking voluntary gold coin donations and accepting donations of blankets and men’s socks and gloves. There is a serious shortage of these items in the ACT at the moment for those sleeping rough this winter, so I feel very privileged to be able to help in any way I can.
And finally…Canberra is a city that enjoys beautiful wintery weather- what are your top style tips for the cooler months?
My style tip for the cooler months is to layer, layer, layer! Also, don’t be afraid of colour – whether you throw on some red lippy or brighten up an outfit with a vibrant scarf, a splash of colour can totally lift your outfit. Lastly, before heading to the shops to buy that brand new winter coat, consider scouting out some op-shops or vintage retailers first.